You May Not Have A Lead Problem First
Graphic system animation
Managed front-desk system NZ trade businesses
Stop losing good jobs to missed calls, slow replies, and forgotten follow-up.
Tradie Front Desk sets up and runs the front desk your business should already have — catching missed calls, replying while you are still on the tools, and following up every quote, so good jobs stop slipping through the cracks.
Not shared leads. Not just ads. Not another app. A managed front desk built for trade businesses.
Fig. 01 — the front desk
Fig. 02 — where jobs slip
Most tradies don't have a lead problem first.
They have a missed-call, slow-reply, dead-quote problem. When the enquiries you already pay for leak out the side, buying more of them just makes the leaks bigger.
- Leak 01
Missed call
You are on a roof at 2pm. The phone rings out. Voicemail fills up and nobody rings back.
- Leak 02
Slow reply
A website form lands in an inbox. Hours pass. By the time someone sees it, they have called the next tradie.
- Leak 03
Dead quote
The quote you sent Friday goes quiet, and no one remembers to chase it before it goes cold.
Not shared leads. Not just ads. Not another app to log into. A managed front desk.
The front desk your trade business should already have — installed and run for you, so calls, quote requests, and follow-ups stop depending on anyone's memory. You stay in control of pricing, promises, and which jobs you take on. The full argument for why this beats a lead seller, an agency, or another subscription is at why we're different.
Fig. 03 — the front desk flow
One clear path for every enquiry.
Five steps run behind the scenes on every call, form, and message — so nothing rides on memory, and you stay in control of the decisions that matter.
- 01
Capture
Calls, missed calls, forms, texts, social messages, Google messages, old leads, and campaign enquiries all land in one process.
- 02
Respond
The customer gets a fast, professional reply while you are still on the tools.
- 03
Qualify
The system collects job type, location, urgency, photos, service-area fit, and the next best step.
- 04
Book
Interested customers get moved toward a callback, quote request, site visit, or booking. You stay in control.
- 05
Follow Up
Quiet leads, sent quotes, and old enquiries get followed up. Nothing rides on your memory.
Most businesses are not weak at all five. If one stage is where your jobs actually go, start there: calls you cannot take, quotes that go quiet, enquiries after knock-off, or working out which jobs are worth quoting. The full rundown on handling enquiries covers all five together.
See how this runs on the tools for electricians, plumbers and drainage, or roofers.
Schedule of modules
What your front desk can handle.
One connected process, not a pile of tools. Core modules protect the jobs you already get; the optional layers add reach once the front desk is handling enquiries well.
- M01
Missed Call Saver
Miss a call and the system texts the caller straight back, so the job does not go to the next tradie.
- M02
Instant Enquiry Reply
Website forms, campaign leads, and messages get a fast reply before the customer moves on.
- M03
Quote Request Form
Collect job type, location, urgency, photos, and preferred callback time upfront.
- M04
Job Qualification Flow
Ask the right questions so the jobs worth your time are easy to spot.
- M05
Callback / Site Visit Booking
Move customers toward a callback, site visit, quote, or booking.
- M06
Follow-Up Engine
Follow up when customers go quiet, without relying on your memory.
- M07
Quote Follow-Up
Stop sending quotes and hoping. Every quote gets chased properly.
- M08
Simple Opportunity Pipeline
See new enquiries, callbacks, quoted jobs, follow-ups, won jobs, and lost jobs at a glance.
- M09 Add-on
Old Lead Reactivation
Optional add-on: re-contact dormant quotes and past customers to surface hidden jobs.
- M10
Review Request Flow
Ask happy customers for a Google review once the job is done.
- M11 Add-on
Optional Phone Answering
When you cannot pick up, an answering assistant captures the caller's details using your approved script and clear handoff rules.
- M12 Add-on
Local Campaign Booster
Optional add-on once the front desk is ready to handle new enquiries.
- M13
Website Enquiry Upgrade
Turn your website into a clear path from visitor to quote request.
Proof, not promises
Built to be measured — and honest about it.
No guaranteed job counts here. What you get is a process built to be tracked, and worked examples that show how it handles the moments jobs usually leak away.
-
5 - steps from first contact to booked job
-
13 - front-desk modules to draw from
-
3 - worked examples you can walk through
What the system tracks and reports
- Calls caught
- Replies sent
- Follow-ups completed
- Bookings created
- Reviews requested
- Worked example 01
Missed call to next action
You are on a roof at 2pm and cannot answer. The caller is about to ring the next tradie.
The caller gets a fast reply and you see a clear next action, instead of finding a loose missed call hours later.
Illustration of the process, not a guaranteed outcome. Results depend on your market, response speed, and follow-through.
- Worked example 02
Quote sent to follow-up
You sent a quote on Friday. The customer went quiet and no one remembers to check in.
The quote gets a professional follow-up and stays visible until there is an outcome.
Shown to demonstrate the process, not to promise how customers will behave. Results are not guaranteed and may not be typical.
- Worked example 03
Old lead to active pipeline
Old enquiries, past quotes, and previous customers sit untouched in a list.
Interested replies get routed back into the front desk for your review.
For illustration only. List quality, legality, timing, and customer demand all affect results.
Start with the audit
Start with a free audit. Then pick the right build.
The audit maps how your enquiries are handled now and where jobs are leaking. You get a clear picture first — then choose whether a system makes sense, with no pressure and no lock-in to a package.
- 01 Book a free audit
- 02 We find the leaks
- 03 We recommend the right build
- 04 We build, launch, and manage
- Stop the leaks
Front Desk Starter
From $1,500 setup + $497/month
Smaller trade businesses that mainly need missed-call recovery, fast replies, and simple follow-up.
- Basic Front Desk Audit
- Missed-call text-back
- Instant enquiry reply
- Basic quote / contact form
- Simple follow-up sequence
- Simple opportunity pipeline
- Owner notifications
- + 2 more in the full spec
All prices are shown in New Zealand dollars (NZD) and exclude GST.
See If Starter Fits - Flagship
Booked Jobs System
From $2,500 setup + $1,200/month
Established tradies that need enquiries captured, qualified, booked, followed up, and tracked.
- Detailed Front Desk Audit
- Enquiry capture across your key channels
- Missed-call recovery
- Instant SMS and email reply
- Quote request form
- Job qualification questions
- Callback, quote, or site-visit booking
- + 6 more in the full spec
All prices are shown in New Zealand dollars (NZD) and exclude GST.
Book an Audit for This Package - Expansion
Managed Growth System
From $4,000 setup + $2,000/month + ad spend
Growth-focused trade businesses ready to add more enquiries once the front desk is working.
- Everything in Booked Jobs System
- Local campaign booster when listed
- Old-lead reactivation when listed
- Past-customer campaign when listed
- Review growth system
- Website enquiry upgrade
- Phone answering or message assistant if selected
- + 2 more in the full spec
All prices are shown in New Zealand dollars (NZD) and exclude GST.
Apply for Managed Growth
Fig. — who you are actually dealing with
A small New Zealand outfit with a long IT background.
No testimonials yet, because we are not going to write our own. What we can tell you is who is behind this and what they have actually done.
-
A registered business, in two countries
Registered in New Zealand as The AI and Automation Agency LTD, and in the United States as Altcutm LLC. Both are on the public registers if you want to check before you talk to anyone.
-
Thirty years in IT
Infrastructure, security and systems, since well before any of this was called a front desk. The reason that matters to you is uptime: the thing catching your enquiries is built by someone who has spent three decades on systems that are not allowed to fall over.
-
CompTIA Linux+ certified
Plus ongoing training in Linux administration, networking and IT security. One named certification from a recognised body, rather than a long list — you can look up what it takes.
-
GoHighLevel award winner
A gold-tier award in 2025 for the scale of client systems built and managed one-to-one. Thousands of client accounts set up and run over the years.
-
Verified team members
We work with a small team of assistants, and each one is verified for the specific work they do before they touch a client account — not certified in the abstract, checked on the actual job.
-
We train other people in this work
Alongside running front desks, we run a training operation teaching these systems to people who do this for a living. It is a fair test of whether you actually know something.
One thing worth being straight about: these are IT and systems credentials, not trade qualifications. You know your trade better than we ever will. What we know is the systems that stop enquiries going missing while you are on the tools.
FAQ
Common Questions
FAQ. 01 Is this just lead generation?
No. The core system is about handling the enquiries you already get, and most businesses find more work there than they expected. We do run paid campaigns as a separate service, but only once the front desk is in place to catch what they bring in.
FAQ. 02 Do I have to run ads?
No. Campaigns are optional and only make sense once your front desk can handle new enquiries fast — we will not run them before that. If you do want more volume later, we build and run Meta and Google campaigns, and the order we work in is explained on our campaigns page.
FAQ. 03 Will a machine be talking to my customers?
Not in an open-ended way, and never off its own bat. The system runs on approved texts, emails, forms, missed-call replies and follow-up — every message worded and signed off by you in advance. Optional phone answering, if you add it, works from a script you write, with clear rules for what gets handed straight to you. Nothing improvises and nothing makes a decision you have not approved.
FAQ. 04 Can it book jobs on its own?
It can help book callbacks, quote requests, site visits, or appointments based on your rules. You stay in control of what you accept and what you promise.
FAQ. 05 What if I already use job software?
Tradie Front Desk handles enquiry capture, response, follow-up, and booking. It can sit alongside your job software when that connection is listed in the proposal.
FAQ. 06 Can you guarantee more jobs?
No. We guarantee the agreed system gets built, tested, launched, and fixed if a proposal-listed part is not working. We do not guarantee exact job numbers, revenue, or what customers decide to do.
FAQ. 07 What do you need from me?
Business details, services, service areas, access, approved messages, and timely feedback during setup.
Free Front Desk Audit
See where your front desk is leaking.
More booked jobs. Less chasing. No tech headaches. Book a free audit and we'll map where jobs are slipping — no pressure, no lock-in.
Book a Free Front Desk Audit
Not shared leads. Not just ads. Not another app. A managed front desk built for trade businesses.